What's up my friends!
Today I wanna share with you some of the few major things that might be sucking your money, your time and your energy. and you might be unaware of. First of all, do you know that, according to Forbes, 8 out 10 businesses in the US go bankrupt within 18 months? Wonder why?
Well, I see ads every single day, whether on social media, or google or even print ads. And I notice these mistakes are repeated over and over and they cost A LOT of money, and people end up blaming online marketing and go back to their old ways. I personally spent more than $12 000 only on Facebook for my own business, beside my clients ad spend. Anyways! Let's get into it!
1- You're not tracking your traffic:
When I just started my agency, I spent lot of time talking with clients, I literally used to spent 4 hours with people to understand their pain. I can tell this is the major mistake people do. They have no idea about their customers, which platform they come from or device they use the most, their age, their sexe, where they live or what kind of jobs they do...etc. You really need to understand your people, be "customer obsessed" and know as much as you can about them. That makes things really easy for you and your marketing team. And that is the only way to optimize your ads, adjust so that you can get better conversions and ROI.
For instance, I've been working with a medical spa owner, she was getting few clients from Groupon, and for those who don't know Groupon it's like a platform where literally "The cheapest offer wins" and they take 50% of whatever the money you make, beside the 50% discount she was offering, so basically she was losing money, hoping to make a profit on the back-end by up-selling other services, but never worked, why? People who came in, never bought a thing, they were broke. So I simply took the same offer, put on Facebook, tested and tested and tested until I found a sweet spot, generated 20 appointments in one month, not leads, appointments, all that with only $200. I wouldn't do that without tracking, adjusting and optimizing depending on the need of our audience.
2- You're not retargeting:
Sometimes people are really interested in your offer, they even NEED i