Perseverance: The Lemon Tree of Entrepreneurship
It was about 18 months ago I got all excited about an advertisement in my towns local paper about the sale of lemon trees. On the mid-page, potted lemon trees bore bright, plump and beautiful yellow fruit that made me think of a hot summer’s day squeezing the juice to my personally handpicked lemonade recipe. I’m a botanical lover too, so the idea grew all the more savoury. There’s nothing better than picking the fruit from your own tree on a midsummer’s day. So the next morn
